I often quote a former co-worker who says networking isn’t about who you know, it’s about who knows you. It’s also about what they know about you and about your company. And that is never more true when you are in crisis and need to rely on your network to listen to you tell your story or help you tell it.
During my career working on crisis planning and communications, I have heard many excuses why a company doesn’t have, or need, a crisis plan. The bottom line is, developing a plan is not expensive or overly time consuming and can mean the difference between success or failure for an organization when a crisis hits.