The Year Of The Message

Marshall McLuhan coined the term “the medium is the message” in 1964. I contend that in today’s world, the message is the medium.

In 2013, we saw the proliferation of “content marketing.” According to the Content Marketing Institute (yes that is a real thing), the definition of content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” 

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